5 Marketing Lessons From New Rocket CMO Jonathan Mildenhall

5 Things Jonathan Mildenhall Will Teach You About Being an Effective CMO 

On the eve of his new job at Rocket, an industry luminary shares a few stories and strategies

As you might expect of a marketing executive with a distinguished reputation, Jonathan Mildenhall landed his new gig as CMO of Rocket Companies because the CEO called him up.

Varun Krishna, who took the helm at Rocket last summer, knew Mildenhall well. When Krishna held the corner office at TurboTax, he’d been a client of TwentyFirstCenturyBrand, the shop Mildenhall started after establishing his marketing bona fides at Coca-Cola (where he launched the “Open Happiness” campaign) and Airbnb, whose $1 billion valuation jumped to $31 billion during his tenure.

But Mildenhall didn’t take the Rocket job because a former client had phoned him.

Headshot of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.