Forty-five years into his run as the slayer-in-chief of horny camp counselors everywhere, the Friday the 13th boogeyman is getting a makeover. It’s all part of another new beginning for the seminal horror franchise, which is launching an expanded multi-platform, multi-media universe known, appropriately enough, as the Jason Universe.

ADWEEK has your exclusive first look at the Jason Voorhees that audiences will meet in this brave new world. And you’ll notice that this Jason’s appearance marks a return to earlier Fridays, before his trips to hell and to outer space turned him into a hulking, deformed monster.