Bridgerton Breakout Star Shills for Booze-Free Spirits Brand

Bridgerton Breakout Star Shills for Booze-Free Spirits Brand 

Regé-Jean Page shows off some sleight of hand in Seedlip's new "Choose Different" campaign

As the dreamy duke from Bridgerton, Regé-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience.

In a commercial for Seedlip, the heartthrob exercises his literal sleight of hand to promote the booze-free spirits brand and drop a new tagline, “Choose Different.” 

The spot debuts during Sober October, an increasingly popular challenge with those moderating their alcohol intake or abstaining all together. It intends to get a jump on the key holiday selling season, with the resolution-heavy Dry January just around the corner. 

The timing also coincides with an explosion in the non-alcoholic category—now jam packed with nascent brands—and represents the most significant Seedlip campaign since liquor giant Diageo acquired a majority stake in the company in 2019.

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T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.