For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain.
The brand just launched a campaign for Heineken 0.0, its hot-selling non-alcoholic beer, with Welsh soccer legend Gareth Bale that turns a decent word pun into a rallying cry for the sober curious movement.
There’s no need to pass on the friend gatherings and other festivities, per the spot, when there are many booze-free options available these days, specifically Heineken 0.0.
“Don’t Bale on Your Mates,” from agency Publicis Poke, features people begging off, in the lamest way, from various happy hour invitations.
