Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you.
While machine-learning tools have saved time and brain-crunching for many on the data/research side of the industry, AI tech took serious steps just recently into the content and even creative side of media. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.
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