Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung’s European chief marketing officer, is excited about the technology he saw on display. Yet he’s also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world’s attention.
Describing it as “fun,” Braun does believe in the power of AI and its potential for helping marketers. In fact, he said Samsung “saves a lot of money” in Europe using AI to create its various digital banner ads that run across platforms including TikTok, Instagram and Spotify.
“We were paying agencies so much money to do all of that,” Braun told Adweek.
