Harlequin Rebrands to Keep Up With Fast-Moving Romance Genre

In the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay Ahead 

The latest updates come amid younger readers and the influence of TikTok

It’s probably a sign of the times that reality stars like Hannah Brown—an alum of The Bachelor, The Bachelorette and Dancing With the Stars—has not only finished writing her second book, but that it’s also a romance novel. Set for release on May 7, Mistakes We Never Made is a story that Brown has called “fast-paced, steamy and hot.”

Which could also describe the entire romance novel sector.

While much of the publishing industry struggles with layoffs, consolidation and social media platforms siphoning off would-be readers, the pulpy love story is enjoying a renaissance. Romance novel sales have risen by 113% over the last three years, according to data from Circana.

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Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.