Rover Appeals to Pet Owners From Their Pets' Point of View

Rover Appeals to Pet Owners From Their Pets' Point of View 

'To My Hooman' from Little Hands of Stone aims to make people comfortable with pet sitters

People have very tight bonds with their pets, so much so that they don’t like leaving them alone, even for work or vacation.

A new campaign for pet sitting service Rover by independent agency Little Hands of Stone means to quell the nerves of pet owners and let them know they can leave their pets in the hands of their highly vetted and caring pet sitters.

“To My Hooman” utilizes playful animation and a charming song to let owners see the relationships pets have with Rover sitters from the pets’ point of view. In the hero spot, a child sings a song over hand-drawn animation in language the pet might use if they could sing.

Headshot of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien was a staff reporter for Adweek and editor of AgencySpy.