Independent Agencies

Rover Appeals to Pet Owners From Their Pets' Point of View

'To My Hooman' from Little Hands of Stone aims to make people comfortable with pet sitters

a cartoon of a man and a dog playing with a ball — Hand-drawn animation shows a pet's point of view in Rover's campaign.Rover, Little Hands of Stone

By Kyle O’Brien

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People have very tight bonds with their pets, so much so that they don’t like leaving them alone, even for work or vacation.

A new campaign for pet sitting service Rover by independent agency Little Hands of Stone means to quell the nerves of pet owners and let them know they can leave their pets in the hands of their highly vetted and caring pet sitters.

“To My Hooman” utilizes playful animation and a charming song to let owners see the relationships pets have with Rover sitters from the pets’ point of view.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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