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On this week’s episode of Brave Commerce, Julie Bowerman, chief marketing officer of The Kellogg Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world.
Bowerman first recalls her experience at Coca-Cola and how educational it was for her to work there as ecommerce for food and beverage was emerging. Further, she talks about the importance of culture and how she’s bringing that mentality to Kellogg.
She explains integrating commerce as a mindset in the marketing journey of a brand, as well as adjusting to a new normal and the discipline the team at Kellogg had to develop during the pandemic.
In closing, she stresses the importance of connecting the bottom to the top of the marketing funnel and measuring marketing using, but not limited to, media mix modeling, highlighting data and analytics as key indicators for success and strategy.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.
