Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions. And retail media spans many different industries, from travel to financial services and more.
However, challenges still need to be addressed, such as a proliferation of retail media networks and achieving clarity around ROI.
To accompany the recent State of the Industry report from Digiday and Best Buy Ads, diving into how marketers respond to retail media’s evolution, this new By The Numbers video highlights what our respondents had to say — how they’re grappling with standardized metrics, measurements and insights, adjusting budgets, adopting new technologies and adapting to the evolving retail media landscape.
Watch this video to see:
- The evolving role of retail media within the brand and agency marketing mix
- The methods teams are using to measure retail media’s effectiveness
- The challenges brands and agencies face as retail media matures
- The changes teams are making — and hoping for — to build continued success in the space
Sponsored by Best Buy Ads
More from Digiday
How to have hard conversations as a manager: The Return podcast, season 3, episode 4
To get a better understanding of why the people part of management is so important, we spoke with Julia Toothacre, a career strategist.
How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources
This year the agency plans to exit the programmatic open market and only purchase auction packages through PMP deals with a limited number of SSPs.
Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls
Publicly-traded media companies touted new deals with generative AI tech companies and other new applications for the technology in their Q1 2024 earnings calls.