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Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival
In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. Though it’s not technically a holding company, S4 Capital sits at the top end of positive results, as its Media.Monks global agency network doubles down on an all-digital future.
Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services.
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