Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities.

Warner Bros. Discovery received a nomination for Best Use of Data for its Winter Olympics campaign with Movable Ink. Warner Bros. Discovery reported a record Olympic Winter Games viewership and engagement, driven partly by the highly curated, relevant, personalized experiences offered through its email channel. Warner Bros. Discovery and Movable Ink worked together to create a bespoke, live medal table used for their triggered daily round-up emails across nine countries in eight languages to excite Olympics fans in a localized way. The medal table was developed to deliver a tailored and accurate experience to users and allow for easy swapping of data sources and assets for future tournaments.