Ivy Liu
• May 1, 2025 •
- 01 Advertisers weigh a range of metrics — from impressions to sales — to gauge streaming campaign success
- 02 Streaming services are a mixed bag when it comes to providing sufficient lower-funnel marketing
- 03 Streaming ad costs may be coming down, but a fragmented marketplace presents other challenges
- 04 Programmatic buying and tariffs make flexibility a focus at the upfronts
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services and a part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options and new ad formats, and ad innovations, along with our methodology.
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Advertisers weigh a range of metrics — from impressions to sales — to gauge streaming campaign success
