Media Briefing: Publishers say Amazon Prime Day sales were up but commerce revenue remains ‘hard to predict’
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →
‘Pleasantly surprised’ by Prime Day
Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations.
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