Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations.
Nearly three years into this role, Garcia is seeing privacy restrictions in the U.S. again tightening in 2023 as states begin rolling out their own consumer protection laws. At UM, before Garcia came along, the firm began having “client privacy primers” to stay on top of privacy issues.
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