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CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
This article is part of a special research series on where CMOs are investing. More from the series →
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements. And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.
Advertisers lean on demographic and geographic first-party data for ad targeting
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