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Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of these efforts become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
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