Before you know it 2024 will be at our doorstep. In the meantime, there’s a lot of end-of-the-year monetization to be made. Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. Just in time for the holidays, we present to you some high-level takeaways below. Be sure to download the full guide today, and get set to have a great holiday season and profitable new year:
‘tis the season for CTV content signals – Publishers passing content object signals such as Genre, Rating, Language, Category, Title, Series and Episode see a CPM lift compared with publishers that are not passing these values in their requests.
Deck your halls with PMPs – We do the heavy lifting so you can focus on other areas of your business. Our Deal Desk team helps with deal set-up, monitoring and optimization of any and all PMPs you run through the PubMatic platform.
‘Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date. Ask about our Creative Approval Tool and get in the race for 2024 revenue today.
Make sure your videos have the “sound on” –The best way to provide a clear picture of your inventory’s value to buyers is by passing a cohesive set of relevant signals in the bidstream based on the updated definition of in-stream. We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt).
Don’t leave your holiday cookies out past December – With Google set to start deprecating third-party cookies in Q1 2024, now is a great time to get ahead of the impending cookieless future by embracing alternative IDs.
Optimize to monetize – Take some time to review blocklists and confirm that your floor price settings and DSP mappings are consistent across all partners.
For more insight into how to make your audience and ad inventory more attractive to buyers—and capture budgets that remain unallocated—see PubMatic’s Q4 Holiday Tune Up guide for publishers.