Twitter Forms New Health Products and Services Team

Twitter Forms New Health Products and Services Team 

Ella Irwin will lead the combination of the company’s health experience, service teams

Twitter confirmed that it is combining its health experience team, which focuses on misinformation and harmful content, and its service team, tasked with reviewing profiles reported by users and removing spam accounts, into one team, which it is calling health products and services.

Vice president of product for health and Twitter service Ella Irwin will lead the HPS team, and she said in an email to staff, obtained by Sheila Dang of Reuters, “We need teams to focus on specific problems, working together as one team and no longer operating in silos.”

A spokesperson for Twitter confirmed the move, saying, “Today’s reorganization reflects our continued commitment to prioritize and focus our teams in pursuit of our goals.

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David Cohen

David Cohen is a freelance writer for ADWEEK, covering breaking news.