Index Exchange Makes Its First Acquisition With Machine-Learning Firm Rivr

Index Exchange Makes Its First Acquisition With Machine-Learning Firm Rivr 

The deal should benefit the bottom lines of both advertisers and publishers, by driving SPO

Ad tech firm Index Exchange is acquiring Berlin-based Rivr Technologies GmbH. The seven-year-old machine learning company is focused on better curating the traffic supply-side platforms that Index provides to its buyers.

The companies would not share the terms of the deal.

“Our focus with the Rivr acquisition is to be able to help our demand-side platforms manage all of the supply that we manage for them,” Index CTO’s Ray Ghanbari told Adweek. The company processes over 270 billion slot requests daily. “None of our advertisers are in the position to manage 100% of the supply that we have available to them.”

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Catherine Perloff

Catherine is an Adweek staff reporter covering ad tech and platforms.