How advertisers can deal with generative AI’s copyright conundrum
Brands and agencies know better than to use copyrighted work in their campaigns without permission (or they should). But what about content created using generative AI tools that may be trained on copyrighted work without the copyright owners’ consent?
To what extent copyright law applies to generative AI tools is a legal gray area. Companies including OpenAI, Google and Microsoft assert it’s fair use, whereas others such as News Media Alliance, IAC and The New York Times argue it’s not.
The U.S. Copyright Office is studying the matter, but in the meantime, this ambiguity is cause for concern among marketers who may be best off deploying tactics to insulate themselves against any potential copyright claims, as covered in the video below.
More in Marketing
Why The Voice is investing in a cross-platform metaverse strategy
ITV Studios’ expansion into metaverse platforms represents one way the company is looking to take advantage of its ownership of the broader The Voice brand without having to deal with regional partners such as NBC.
Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
The Coca-Cola Company and Hershey’s share influencer plans ahead of the Games.
Research Briefing: Still images receive more attention than Reels on Instagram
In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms, as seen in recent data from Digiday+ Research.