Spotify Is Ready to Compete for Video Advertising

Spotify Is Ready to Compete for Video Advertising 

At its first NewFronts, the company revealed over 500,000 video podcasts have been uploaded to the platform so far this year

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video.

While Spotify remains predominantly a music, podcast and audiobook service, it has seen a notable uptick in video inventory due to the rise of video podcasts and its increasing focus on music videos and clips, according to Ann Piper, head of North American sales.

“We’re ready to play in the digital advertising pool and compete for more than audio budgets,” Piper said. “Now that there is more video being created on the platform, we want to connect brands with users when they are looking at their screen.”

Headshot of Mark Stenberg

Mark Stenberg

Mark Stenberg is Adweek's senior media reporter.