Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.
The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads’ retail media network and alongside CNET’s tech-review-focused editorial content and measure whether ads seen on either platform drove sales. CNET’s independent product reviews and expert picks will also be placed in Best Buy stores and across its website and application.
“[Partnering with CNET] will provide more value and insights to our advertising partners because it allows them to advertise and reach consumers across the shopping journey, including in that early discovery phase when they’re researching products,” Jennie Weber, Best Buy chief marketing officer, told ADWEEK.
