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Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients.
As the media world tries to get its proverbial arms around a vastly changed marketplace — one in which a full-on recession seems inevitable following a life-changing pandemic, and in which the mechanisms of connecting with consumers are morphing faster and faster — two media agencies are looking themselves in the mirror to determine how to adapt their services to go with this newer, faster flow. They’re certainly not the only ones — but they happen to offer two current examples of reaction to the tectonic changes media and marketing are all experiencing today.
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