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Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover

ITV

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →

This week’s Future of TV Briefing looks at the dividing line that digital video platforms represent as the TV ad measurement ecosystem undergoes its overhaul.

  • The cross-platform measurement complication
  • Streaming holds lead as traditional TV season starts
  • Nielsen’s measurement costs, Hollywood’s production load and more
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