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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →

This is the fourth part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. 

Read Digiday’s 2023 report The State of AI: The paradigm shifts toward data for marketers.

https://digiday.com/?p=476802

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