Media Buying Briefing: Meet the People hopes investment in blockchain-based zero-party data pays off
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
There’s a new breed of agency holding company on the rise: They are out to build multi-dimensional outfits to attract mid-size or even large clients, but they are built for speed and agility — something few established holdcos can say for themselves.
Meet the People is one digitally-native mini-holdco that’s quietly been growing its business base since Tim Ringel founded it in late 2021. Unlike some of its rivals that acquire and then assimilate into a single brand, MTP owns three agencies with distinct identities and purposes, said Ringel:
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