By guest artist Michela Buttignol
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Peak RMN?
SHARE:
Must Read
Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
By next year, Google will have three separate business lines – Search, YouTube and Cloud – with an annual run rate to generate at least $100 billion, CEO Sundar Pichai told investors.
Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay
If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅
The IAB Predicts Social Video Will Overtake CTV This Year
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.
How Chinese Sellers Are Quietly Reshaping US Consumer Habits
American consumers are buying more and more online products directly from Chinese manufacturers. It’s an important change, though many online shoppers are unaware.
Popular
-
Google Won’t Pull Cookies In 2024
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
-
The Trade Desk’s OpenPass Adds Rewards As It Pursues Wider Adoption
Bonbon gives users rewards – such as discounts or chances to win merchandise – for setting up email registrations with publishers. Now The Trade Desk’s OpenPass will include that same rewards functionality.
-
Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.
-
The IAB Predicts Social Video Will Overtake CTV This Year
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
-
How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool
Digital media agency Hotspex Media’s emotional contextual tool, Reticle AI, analyzes the emotions an ad is trying to evoke and the context of where the ad might show up to find congruent ad placements.