By guest artist Lila Ash
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”
Bonbon gives users rewards – such as discounts or chances to win merchandise – for setting up email registrations with publishers. Now The Trade Desk’s OpenPass will include that same rewards functionality.
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅