A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.
Screenverse plans to add about 20 employees over the next 12 months with the help of its new cash reserve. The company also earmarked a portion of its funding for enhancing its publisher suite.
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the meantime, it’s hoping to impress advertisers with streaming subscriber and advertising growth.