A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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YouTube And Everything Else: Google Wants Marketers To Buy Their Streaming Through DV360
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.
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Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
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News Orgs Are Done Begging For Ad Dollars
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
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StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads
Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.
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AdGPT Exits Stealth To Create AI-Generated Ads For SMBs
AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday.