A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Criteo split out its retail media segment revenue for the first time during its earnings report on Thursday.
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
There are other motivating factors for crossing the LUMAscape, besides increased efficiency and less ad fraud. These businesses are trying to position themselves to win in a transformative era that will make or break many ad tech companies.
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.
AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday.