A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
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YouTube And Everything Else: Google Wants Marketers To Buy Their Streaming Through DV360
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.
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Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks
Screenverse plans to add about 20 employees over the next 12 months with the help of its new cash reserve. The company also earmarked a portion of its funding for enhancing its publisher suite.
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Paramount Is Buried In Shareholder Drama – But Stakes Its Future On Streaming
Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the meantime, it’s hoping to impress advertisers with streaming subscriber and advertising growth.
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Google Won’t Pull Cookies In 2024
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.