A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
Bonbon gives users rewards – such as discounts or chances to win merchandise – for setting up email registrations with publishers. Now The Trade Desk’s OpenPass will include that same rewards functionality.
For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”