A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Dunkin' Parent Company Runs On Ad Tech Consolidation
Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its TV playbook to better manage reach and frequency in streaming media campaigns.
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Forget ROAS? The New Retail Metrics Game
Unfortunately, we seem stuck with our longtime measurement standards, like the trusty old CPM and ROAS. But for change to happen, it must come from within.
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The Debate Over Premium Content Is Holding Back Programmatic CTV Growth
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.
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Perion Shutters Content IQ, Its Made-For-Advertising Division
Laptop fans can rest a little easier. A network of well-known MFA sites operated by Perion-owned Content IQ have been taken offline.
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Netflix Is Launching Its Own Ad Tech
Remember back when Netflix insisted it would never run ads on its platform? Well, not only does it now have 40 million MAUs for its AVOD tier, it’s also launching an ad tech platform.