A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Criteo Splits Out Retail Media Revenue For The First Time
Criteo split out its retail media segment revenue for the first time during its earnings report on Thursday.
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News Orgs Are Done Begging For Ad Dollars
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
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YouTube And Everything Else: Google Wants Marketers To Buy Their Streaming Through DV360
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.
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AdGPT Exits Stealth To Create AI-Generated Ads For SMBs
AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday.
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OPINION: Data-Driven Thinking
Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand
There are other motivating factors for crossing the LUMAscape, besides increased efficiency and less ad fraud. These businesses are trying to position themselves to win in a transformative era that will make or break many ad tech companies.