A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?
We asked the experts what marketers and media buyers should do to prepare for a possible ban of TikTok in the US.
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Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.
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Google Won’t Pull Cookies In 2024
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
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YouTube And Everything Else: Google Wants Marketers To Buy Their Streaming Through DV360
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.
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Roku Extols The Virtues Of Third-Party Programmatic Partnerships
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”