A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Wishing you all a beautiful Memorial Day weekend! This classic comic first ran in April 2013.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Wishing you all a beautiful Memorial Day weekend! This classic comic first ran in April 2013.
Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its TV playbook to better manage reach and frequency in streaming media campaigns.
Unfortunately, we seem stuck with our longtime measurement standards, like the trusty old CPM and ROAS. But for change to happen, it must come from within.
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.
Laptop fans can rest a little easier. A network of well-known MFA sites operated by Perion-owned Content IQ have been taken offline.
Remember back when Netflix insisted it would never run ads on its platform? Well, not only does it now have 40 million MAUs for its AVOD tier, it’s also launching an ad tech platform.