A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Happy Labor Day! This classic AdExchanger comic was originally published on May 29, 2020.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Happy Labor Day! This classic AdExchanger comic was originally published on May 29, 2020.
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
Bonbon gives users rewards – such as discounts or chances to win merchandise – for setting up email registrations with publishers. Now The Trade Desk’s OpenPass will include that same rewards functionality.
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅