A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
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YouTube And Everything Else: Google Wants Marketers To Buy Their Streaming Through DV360
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.
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News Orgs Are Done Begging For Ad Dollars
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
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Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks
Screenverse plans to add about 20 employees over the next 12 months with the help of its new cash reserve. The company also earmarked a portion of its funding for enhancing its publisher suite.
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AdGPT Exits Stealth To Create AI-Generated Ads For SMBs
AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday.