Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Google Won’t Pull Cookies In 2024
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
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The Trade Desk’s OpenPass Adds Rewards As It Pursues Wider Adoption
Bonbon gives users rewards – such as discounts or chances to win merchandise – for setting up email registrations with publishers. Now The Trade Desk’s OpenPass will include that same rewards functionality.
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Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.
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Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
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The IAB Predicts Social Video Will Overtake CTV This Year
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.