A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google Won’t Pull Cookies In 2024
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
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Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.
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Roku Extols The Virtues Of Third-Party Programmatic Partnerships
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”
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OPINION: Data-Driven Thinking
Third-Party Cookies Will See Their End, No Matter The Timeline
The delay is an acknowledgment by Google that efforts to prepare its cookie alternative will take longer than its proposed deadline allows, which shouldn’t be a huge surprise to those actively participating in testing.
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Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
By next year, Google will have three separate business lines – Search, YouTube and Cloud – with an annual run rate to generate at least $100 billion, CEO Sundar Pichai told investors.