A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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YouTube Introduces More Ad Targeting Options For Shorts
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories.
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Netflix Announces New Ad Measurement Options Ahead Of The Upfronts
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers.
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Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report
US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.
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T-Commerce Vs. Shoppable TV
Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.
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Yahoo Extends Its Identity Solutions To Connected TV
Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans.