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Average CTRs display and search advertising – 2022 compilation

Smart Insights

Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals If you're forecasting your digital media spend, … The post Average CTRs display and search advertising – 2022 compilation appeared first on Smart Insights.

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Marketers are going to have to wait for search advertising on TikTok

Digiday

The long wait for search advertising on TikTok looks set to continue indefinitely. When those search ads materialize remains to be seen. It’s really interesting that people are coming to TikTok and searching for information, but we don’t have an ad format to sell against search at the moment,” Kris Boger, general manager, U.K.,

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Click Fraud Protection Service Polygraph Identifies ‘Retargeting’ Scam Affecting High Value Search Advertisements

Martech Series

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

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Ad Buyers Dismiss Google’s Claim of 5% Ad Price Hike as ‘Too Low’

Adweek

Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. Google antitrust trial comes as little surprise to ad buyers.

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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

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AI, Antitrust Or Advertisers: What Will Bring Google Down?

AdExchanger

The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […] The post AI, Antitrust Or Advertisers: What Will Bring Google Down?

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Contextual Data Is The Backbone Of Commerce Media

AdExchanger

As a benchmark, Search advertising is […] The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the five years since its birth, commerce media has hit $200 billion in revenue.

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