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Though furniture retail is a crowded market, many businesses in the category saw a surge in demand during the pandemic as more people stayed indoors and reassessed their homes. Since then, as home furnishing sales cool down amid rising inflation and a cost of living crisis, retailers have had to find new ways to stand out from the competition.
DFS, a U.K.-based furniture retailer specializing in sofas, is one such brand that has overhauled its marketing strategy to adapt to changing business pressures.
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