The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Reducing friction for shoppers both online and offline looks cool, feels cool, is cool

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the “before times,” self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else. Instacart was just getting rolling. And you needed to show a tiny card on a keychain at checkout as proof you were a loyal customer.

But that was then.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in