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Physical Retail Is the New TV

Adweek

In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S., A recent Merkle.

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Retail Media’s New Secret Weapon Is Incremental ROAS

Adweek

Retail media is having a moment. To give those numbers some context, retail media now makes up roughly one-fifth of global. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That's a 22% increase versus 2023, and it's predicted to jump another 18% to nearly $166 billion in 2025.

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How Hellmann’s Expands the Funnel Through Retail Media

Adweek

Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. The first was partnering with retailer Kroger to. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the channel to expand the funnel.

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Retail Media Measurement Must Extend Beyond Search and Across Channels

Adweek

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. But one question.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Garage Podcast: Navigating the Evolution of Retail Media 

Adweek

Welcome back to The Garage: Tools for Retail Media Innovation. The Garage dives into the why, the how and the who cares of retail media innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. In the season one finale, our hosts sit down with.

Retail 263
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Buying Retail Media Off-Site Could Worsen Transparency Issues for Brands

Adweek

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. But that transition comes with its own set of challenges.

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