The Ad Tech Blog

JUNE 25, 2024

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This event could be an email, text message, app notification, or media ad.

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Mobile Ads Conversion Rate Machine Learning Geo targeting 130

illumin

MARCH 12, 2024

Mobile ads provide the ideal opportunity to create tailored ads for targeted audiences. Personalized mobile ads ensure marketers have the biggest impact possible by providing users with engaging and relevant messaging, helping to build and maintain a positive relationship between brands and their audience.

Mobile Ads 110

Mobile Ads Marketing Audience Ad Tech 110

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?

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Viewability Mobile Ads A/B Testing Impressions 98

Basis

OCTOBER 18, 2024

This is good news for retail marketers, as it could allow consumers to adapt to current prices and regain confidence in their purchasing decisions, encouraging them to spend more freely in the months ahead. In this context, retail sales are forecast to grow at a slow and steady pace through 2028, hovering around 3% growth each year.

Retail 98

Retail Marketing Shipping Mobile Ads 98

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. Action: Leverage InMobi custom audiences to identify and target these consumers in retail ad campaigns.

Retail 52

Retail Advertising Mobile Ads Electronics 52

InMobi

AUGUST 4, 2021

Omnichannel retail, where customers have multiple options to buy from a particular brand or retailer, has long been an industry buzzword, but an omnichannel strategy has become a necessity during the Covid-19 pandemic and its many disruptions to business as usual. Why Do Brands and Retails Need an Omnichannel Approach?

Retail 52

Retail Shipping Mobile Ads Media 52

InMobi

NOVEMBER 18, 2020

Even as e-commerce grows by leaps and bounds in 2020, driving retail footfall still needs to be a key goal for retails brands both during and after the 2020 holiday shopping season. For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Exchange Wire

FEBRUARY 15, 2024

New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [.]

Retail 52

Retail Mobile Ads Marketing 52

InMobi

AUGUST 10, 2015

Driven by technology, the retail industry is undergoing a paradigm shift. It is a high-conversion channel: The study highlights how mobile advertising helps drive the consideration and purchase of retail goods. You can view the full Mobile Path to Purchase of FMCG/Retail report here. Here’s what we found: 1.

Retail 52

Retail Mobile Ads Audience Conversion 52

Digital Turbine

NOVEMBER 16, 2022

2022 is winding down and retailers are getting ready for the most wonderful (and lucrative) time of the year. Here are some tips and insights to help level up your mobile savviness for the holidays: Go Friction-Free. 52% of holiday shoppers in LATAM expect mobile ads to offer something relevant to them.

Mobile Ads 98

Mobile Ads Retail Audience 98

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

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Advertising Mobile Ads Retail Entertainment 98

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. Dive Deeper: Marketer’s Guide to Mobile App Advertising. Get A Free Consultation.

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Advertising Mobile Ads Banner Rich Media 100

InMobi

SEPTEMBER 10, 2021

So what can the retail industry do in order to see success this holiday season? To help brands and retailers in the United States navigate what’s likely to be an unusual winter holiday season, we have created a new playbook, 2021 Holiday Shopping: What Brands and Retailers Need to Know.

Retail 52

Retail Mobile Ads Marketing Advertising 52

Martech

MAY 13, 2022

SMS can also be used by retailers to facilitate payments. Although QR codes are associated with mobile marketing, they’re an effective way to engage customers across many offline and online channels. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand.

Marketing 126

Marketing Banner Retail Geo targeting 126

InMobi

MARCH 21, 2022

For QSR and retail brands in particular, what is the value of apps? In particular, does it make sense for these brands to invest in their own mobile apps and try to have more daily active users? The top discovery methods are mobile ads and word of mouth. That’s what we wanted to find out.

Retail 52

Retail Mobile Ads Advertising Marketing 52

Ad Monsters

DECEMBER 12, 2024

This paradigm shift would empower retailers to harness advanced technologies like AI and performance media, enabling more personalized and seamless shopping experiences and redefining the traditional path-to-purchase.” Such transformative changes could reshape the retail landscape, unlocking new paths for growth and engagement.”

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Ad Tech Retail Cookies First-Party Cookies 98

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 Connected TV and retail media are also expected to grow this year, due to the scale and addressability offered by these media channels. That said, mobile ad revenues were up 14.1 percent YoY, reaching a record high of $154.1

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. If they visit on the weekends, they could be sent a mobile ad or email during the weekend about a specific deal that matches their interests.

Marketing 98

Marketing ROI Retail MarTech 98

InMobi

FEBRUARY 27, 2013

Globally, 54% of users discover mobile ads via apps, 40% on a search engine, 27% on a retailer website and 23% on a video website. Mobile is now used largely as part of the consumers shopping experience: 75% say mobile advertising has introduced them to something new 45% say mobile ads have influenced their purchase in-store.

Media 52

Media Mobile Ads Retail Advertising 52

InMobi

JULY 2, 2021

” – Scott Rankin , Advisory Industry Leader, Consumer and Retail, KPMG in the U.S. Day 1, Evening: How Mobile and TV Work Together TV (and connected TV) remain a great way to reach consumers and help inform them about new products and offers – but many people are on their phone while watching TV.

Mobile Ads 52

Mobile Ads Retail Shipping Advertising 52

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” and another 19.5%

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Building a DSP also allows companies to optimize the demand path, avoid exchange bias, occupy niche verticals, and gain new clients with ad fraud detection and other security mechanisms.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

APRIL 12, 2022

And no one knows mobile like InMobi, as we have been pioneers in the realm of mobile advertising ever since the iPhone was first introduced. Gen Z Retail Shopping Habits: 1) 65% of Gen Zers stated they used their mobile phone to make 2021 holiday gift purchases, significantly more than any other age range.

Retail 69

Retail Food Mobile Ads Video Ads 69

InMobi

JULY 15, 2014

Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away from competitors. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

Banner 52

Banner Mobile Ads Rich Media Electronics 52

InMobi

OCTOBER 17, 2014

This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. of all retail sales in the US in 2014 will come from mobile devices.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss.

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Advertising Conversion Audience Mobile Ads 117

InMobi

FEBRUARY 27, 2013

The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads.

Media 52

Media Mobile Ads Education Video Ads 52

InMobi

MAY 12, 2016

The InMobi Exchange, powered by Rubicon Project, offers programmatic buyers video ad formats across 22,000 transparent apps, bringing to market the most extensive and diverse set of engaging mobile ad experiences. Director of Product, Mobile, TubeMogul. “We digital media dollars by 2017, or $7.43

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

APRIL 23, 2015

With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

InMobi

APRIL 19, 2018

Representatives from some of the biggest mobile players will be in attendance, and folks from gaming, retail/e-commerce, media and entertainment, travel and many more industries will be on hand. If you’re interested in the growth track this year at MAU, then this chat is tailor-made for you.

Mobile Ads 52

Mobile Ads Conversion Entertainment Retail 52

Ad Colony

JUNE 6, 2022

Mobile Revenue and Monetization Trends. eMarketer just released their latest report breaking down mobile app usage, monetization trends, and where the industry is headed in the next couple of years. consumers include weather, map/navigation, and shopping and retail apps. Currently, the most popular apps for U.S.

Manufacturing 78

Manufacturing Retail Mobile Ads Advertising 78

VideoWeek

APRIL 23, 2024

Targeted investment Indeed the loss of targeting capabilities can have signficant ramifications for digital ad spending. In 2022, Apple’s privacy changes saw mobile ad spend slow to 4 percent growth, according to the research. Meanwhile digital out-of-home spending saw similar growth, up 12 percent for a total £841 million.

Cookies 59

Cookies Advertising Entertainment Retail 59

InMobi

NOVEMBER 11, 2021

Major retailers like Best Buy, Target and Walmart have already announced that their stores will be closed on Thanksgiving Day. And between retail staffing shortages and lingering concerns around gathering indoors, Black Friday may look very different this year too. Mobile ads, among other tactics, are an ideal option here.

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Retail Electronics Mobile Ads Marketing 52

Digital Turbine

OCTOBER 26, 2022

The biggest event of the year for both shoppers and retailers is just around the corner! Digital Turbine collaborated with GWI to answer these questions and clarify consumers’ shopping preferences, purchase intentions, approaches to mobile ads, and the frequency of their mobile gaming activities.

Mobile Ads 52

Mobile Ads Video Ads Retail Advertising 52

InMobi

JUNE 24, 2021

But does this gradual reopening also include retail? To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse , InMobi’s mobile market research solution. But will these behaviors last?

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Retail Shipping Mobile Ads Audience 52