Fox News Media Focuses on Lifestyle Offerings in Upfront Pitch

The ongoing Dominion lawsuit 'has not impacted strategy,' according to ad sales chief Jeff Collins

Fox News wants to be a part of its audiences’ lifestyles.

Ahead of its live upfront week event on May 15, Fox is holding pre-upfront presentations for its individual business units, and things get started on today with Fox News Media taking the spotlight and making its pitch to advertisers.

The company is looking to showcase the breadth and depth of its portfolio this upfront season, with touchpoints across linear and digital, including Fox News, Fox Business, Fox Nation and Fox Weather.

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