4 Retail Media Marketing Predictions for 2023

Hint: They look a lot like 2022

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

I have a rule: If you make the predictions before the end of January, they still can come true for that year.

My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now need to catch our collective breath and assess which of those advancements have been effective and which haven’t.

Here’s what I said last year in its entirety; I’ll do a quick recap at the end on how accurate they were to keep myself honest.

On-site search is still king

We will see a lot more offerings and adoption of self-service platforms like Walmart and Instacart that offer pre-set audience targeting that can be applied using first-party data to run onsite display campaigns.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in